Photography Project with PSR Brokerage: Reimagining Real Estate Through Family-Centered Storytelling

In collaboration with PSR Brokerage, one of Toronto’s leading real estate firms, we created a unique ad campaign that brought heart and personality to the brand. The concept was simple yet powerful: showcase PSR’s commitment to family by photographing their daughter playfully stepping into the role of a real estate agent.

These whimsical yet polished images offered a fresh take on the industry—reminding audiences that home is more than just a property; it’s where family life begins. Through this campaign, PSR successfully boosted brand awareness, strengthened their brand ethos, and repositioned themselves as a family-first, approachable, and community-oriented company.

This lighthearted and creative approach helped PSR connect authentically with their audience—resonating with families and highlighting the human side of real estate.

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PSR Realty Campaign

PSR Realty Campaign

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